Aishwarya Rai Bachchan News

Well, it looks like Abhishek is going to follow the path laid down by his beautiful wife Aishwarya Rai and do product endorsements. His wife, the former Miss World, has done endorsements for years, most notably for the makeup giant L’Oreal.

Abhishek is now representing several different firms, including Motorola and LG. Endorsements make sense for actors, who are able to use the good feelings and good name their films have given them and use them as an additional source of revenue.

For example, with Motorola, Abhishek will represent their Mobile Products (like cell phones), which is looking for a youthful, daring sort of audience. That sure describes Abhishek. Then there is Ford India, which will have him endorse their Ford Fiesta, a mid-size car in that market.

Apparently, Abhishek is a hot property right now in the ad world. By way of explaining why, Girish Bapat, VP-Marketing, LGEIL, said in a statement,”Abhishek Bachchan is more than just an icon, while his image is sophisticated and upscale, he also projects the aura of an out of box thinker and a caring human being…”

You know, this begs the question of if Aishwarya and Abhishek will get any dual endorsements? Could we see both of them in a Motorola ad, for example?